The Essentials Of Criteria

When people think of persuading other people, they tend to think in terms of techniques, tactics, and other methods that may or may not work. The crucial thing to understand is that nobody, under any circumstances, is going to take any action unless they think it's in their best benefits. Nobody is going to buy a car, or give you their phone number or even see the movie they want to see unless they are convinced that by doing so, they'll be gaining more in terms of both financial and psychic benefit than they would if they didn't take action. Of course, psychic benefit pertains to all of the subjective, non measurable, emotional type benefits they'll get out of taking action. For example, if you're sitting in your chair, and you hear a commotion outside your window, you won't get up to see it unless you feel you'll benefit somehow. This means that sitting there feeling curios will have a negative emotional impact. Getting up may indeed satisfy your curiosity. However, you are taking a risk. The risk is that you'll get up, look at what's going on outside, and decide that it wasn't worth your while. Maybe it's not really a fight like you'd hoped. Instead it's your neighbors TV. Why is this important when persuading people? Because the criteria of your target is essential. They will only take action if they feel as though their criteria is being met. You can either ignore this, and slam them with as many features and benefits as you can, and hope that you'll hit one of them, or you can simply ask them what they want. Of course, many of us feel a bit nervous when asking others what they want. It might be different than what we want. Consider going to a movie with your friend. You'd like to see an action movie, while they'd like to see a romance movie. Now, you could try to plead and beg with them to see the action movie, but this might not work. Or if it does, it really only might work because they want you to stop pestering them. And if you convince them, and they feel as thought they're not getting their "money's worth" so to speak, they'll remember it. What does this mean? This means that they'll remember this. They'll think that you "owe them one." So it make a bit of sense to find out, up front, what they want. Otherwise, you'll be just another pushy salesperson. The good news is that once you find out what they really do want, you'll be able to leverage it. This is because when most people talk about the kinds of things that they want, they aren't very clear. For example, if you were going to see a movie, but you didn't know what kind, you'd be hard pressed to say what kind of movie you'd want. You'd just show up, take a look at the movies, and kind of go through some kind of process of elimination. But a skilled persuader would likely be able to ask you what's important about watching a movie, and find out how to build this up. Do this, and you'll have a lot of success.